See Validation or The Chase and get inspired by the innovative ways talented “amateurs” get paid for their co-created video vignettes.

You, too, can gather the team for your video story. Media agencies can provide the sponsoring companies that want to be associated, by name, with a positively captivating vignette or story that can be seen, for free online or on our new TV/computer.

With the proliferation of screens, we will get used to watching video most anywhere:

• The appetite for engrossing, increasingly well-done, short-form and long-form “movies” will explode – and so will the need for content.

• The power of the video story and word-of-mouth will attract viewers rather than a TV ad campaign.

• The clusters of people who prove they can create audience-attracting content will attract sponsors; soon they may not need the middleman, the media agency to get paid.

• Different teams of talent will form, including  “amateur” actors and editors.

• Individuals will make money teaching others how to create the videos.

• Many teams will create for the niche they know best – people like them. Those “markets” may range from college students to church-goers, from labradoodle lovers to locavores. And they may get paid by the companies that want to reach that market.

• The cream will rise to the top. Some teams of video co-creators won’t last as individuals re-group into more permanent groups of most-talented individuals. Some individuals may get involved in more than one group as their interests change or their talents develop.

•  Like the already disrupted worlds of movie creation and distribution, we, as video storytellers will continue to morph in the ways we co-create, get paid and get our work seen on screens. But this shift will increasingly benefit the adept collectives of storytellers.

Why? Because, in this increasingly connected world:

1. Ideas and stories that pull us in are more valuable than advertising that is pushed at us.

2. It will keep getting easier for talented individuals with a shared interest to find each other and cheaper to co-create stories.

3. Increasingly businesses will pay to be associated with content, including video stories, that reinforces the personality and differentiating value of their brand.

4. The need for middlemen melts as as the number of direct distribution channels (online, smart phone, tablet etc.) increases.

5. The ability for an unknown group to build a loyal, growing and sometimes collaborative following for their stories increases as #4 increases.

6. As the power  continues to shift for consumer-serving companies, from sellers to buyers, buyers gain a bigger voice in what they want to watch so the makers of their favorite videos gain clout and capacity monetize their work. Plus those video storytellers can get real time feedback via their own site, Twitter, Facebook and other social media so they can use that input in their future creations.

• Within a year you’ll probably see a crowdsourcing-style web site where companies can call for the kind of stories they’d like to have created for them.

More excitingly:

- Individuals will recruit others to join them on a specific video project.

- Teams will seek businesses to pay for their concept or completed video.

What video role would you like to play in this next chapter of your life adventure? Writer, actor, videographer, multi-media mash-up editor, location spotter, scenes or costume creator, or?

More importantly, what’s his secret to attracting exuberant crowds? Can we bottle it? Thanks Garr Reynolds for introducing us to Matthew Harding.

Imagine creating a short video of your suggestion or related story in advance of your reunion, employee or professional meeting or celebration? Suppose you could also add comments on a group blog? Then see what’s on others’ minds before you get together. To see the power of such an approach, visit the site created in just a few days to show support from young people for Hilary Clinton – HillarySpeaksForMe.com by SplashCast. Within two weeks hundreds of short videos have been added and the site has had “hundreds of thousands of applications views, according to SplashCast.

Also, you and your colleagues can use an easy-to-install widget to rate the video submissions at a place you create on Facebook as NPR and Open Gym have done.

Another idea: during and after your get-together, ask people to submit their videos, then blog and Twitter comments about what they most enjoyed. Create your own contest, event or cause or product coverage – or your personal or neighborhood channel.

I’m speaking to the Oregon Dental Association next month in Portland, where SplashCast is located. It would be great fun to partner with an ODA member to interview members whilst there or cover the non-profit conference as Scott Beale did at SXSW.

Or maybe there’s a way to partner with Splashcast to attract attendees’ videos of Best Ways to Communicate before I speak at the annual conference of the International Association of Business Communicators in New York. Then IABC could invite the general public to vote for their favorites.

Find video news clips that may interest your group. Get more ways to enable members of your group to share, using social media from the adept librarians at NJLA and the Portland Social Media Club.

Do you think your group might want to show off their members’ bright ideas-as-video-vignettes on their site or blog?

… down San Francisco’s hilly streets. That’s Jonathan Glazer’s captivating way to announce Sony’s next generation of TV sets, with “colour like no other”.

That prompted the ultimate compliment, a parody.

Yes, unexpected tumbling and color are “in”. Move on to watch the exploding 18,000 gallon paint dance over a block of abandoned Scottish high-rise buildings, set to a celebratory Rossini score. Just 70 seconds.

That was Danish director, Nicolai Fuglsig’s creation, perhaps influenced by his past work as a photo journalist covering Kosovo.

Now, ready to see Play Doh bunnies hip hopping across New York streets?

But we saved the best for last, perhaps inspired by The Way Things Go.

In a remote Argentine village, Fuglsig and team create a mega-dominos game that tumbles down through town to tip furniture, tires, burning haystacks and, well, we won’t spoil then end for you. Just 90 seconds. It is Guinness’ most expensive ad ever – and virally well worth it. But these ads-as-adventures will spoil you for the “regular” ads you (non-Tivo users) must sit through when you watch TV.

Detonators, animators, carpenters, set designers… imagine the diverse talents with whom Fuglsig gets to collaborate when he creates “first of a kind” vignettes.

From capturing scenes of Burma protests to college keggers, “user-created” video has gone viral via YouTube and other sites. No news there. Yet this may be the most sweeping cultural change we have seen in the past few years.

For disgust or inspiration you can find something to see. Almost any action, anywhere, can and has been captured on still or video footage. Yet some of the most captivating and enduring vignettes are those created by professional filmmakers.

Brad Inman recruited them from around the world. They cover the people stories of neighborhoods, cities and more. Now, with over 3,000 independent filmmakers, his firm TurnHere, is capturing the stories for firms as diverse as hoteliers (local concierges’ inside insights about what makes their city special) and publishers (the back stories of authors and their books).

Would you like explore ways you could use video to tell the story of your business, cause, club, family, other special interest – or you? If you live in the San Francisco Bay area, perhaps you’d like to hear Brad Inman in conversation with me at The Commonwealth Club of California. The date is Wednesday, November 7. Join us at 5:30 p.m. for the reception and join in the conversation at 6:00 p.m.