See Validation or The Chase and get inspired by the innovative ways talented “amateurs” get paid for their co-created video vignettes.
You, too, can gather the team for your video story. Media agencies can provide the sponsoring companies that want to be associated, by name, with a positively captivating vignette or story that can be seen, [...]

More importantly, what’s his secret to attracting exuberant crowds? Can we bottle it? Thanks Garr Reynolds for introducing us to Matthew Harding.

Sphere: Related Content

Imagine creating a short video of your suggestion or related story in advance of your reunion, employee or professional meeting or celebration? Suppose you could also add comments on a group blog? Then see what’s on others’ minds before you get together. To see the power of such an approach, visit the site created [...]

… down San Francisco’s hilly streets. That’s Jonathan Glazer’s captivating way to announce Sony’s next generation of TV sets, with “colour like no other”.
That prompted the ultimate compliment, a parody.
Yes, unexpected tumbling and color are “in”. Move on to watch the exploding 18,000 gallon paint dance over a block of abandoned Scottish high-rise [...]

From capturing scenes of Burma protests to college keggers, “user-created” video has gone viral via YouTube and other sites. No news there. Yet this may be the most sweeping cultural change we have seen in the past few years.
For disgust or inspiration you can find something to see. Almost any action, anywhere, can and [...]