If a hotel can become famous for leading ducks across their lobby at 11:00 then certainly your business can become more well-known for some simple ritual that customers like to photograph and tell others about and reporters love to cover.
In fact it’s surprising that so few businesses and other organizations see the power of memory-making [...]
Become an opportunity-maker for the member organization that most matters to you. Imagine that your association or special interest group kept innovating to create more value and meaning for members.
That’s what TED has done and we can too by taking three collaborative steps over time:
1. Offer a single major conference – as most associations already [...]
Wary of partnering? Collaborated with someone who didn’t do their part? Yet in a sinking economy more people are exploring ways to attract more customers without spending more. Partnering – with the right allies and methods – seems to be the most efficient way. Want to hear what’s worked and the pitfalls to avoid? Hear Anita Campbell’s bluntly [...]
Want to attract more customers while spending less? Hear Anita Campbell of Small Business Trends Radio interview me on February 17th. As an avid fan of Anita’s writing and thought leadership I am honored to be on her show. Other interviews I recommend are of Birthing the Elephant author Karin Abarbanel, Toilet Paper Entrepreneur author Michael Michalowicz and Laurel Delaney of The Global [...]
From Jake, the wine bar owner to free samples provider, Aliza Freud, individuals are collaborating on ways to tap the collective intelligence. They become more successful and savor their work – with others. Avoid GroupThink. Adapt one of their methods to your situation.
Visit Elance, crowdSPRING and elsewhere to ask the crowd for help.
Try another Me2We [...]
Yes, the economy is still worsening. People are spending less. Yet you can still attract more customers and, sometimes, even more per-customer spending. How? By offering them something more. You just need the right kind of partners and methods, as Jamie Herzlich points out in Newsday today.
Sphere: Related Content
Like to bring more joy to your marriage? Want to increase your income by training others to lead groups, based on your expertise? Learn how from someone who’s successful at both.
In this interview hear how Susan Page is training therapists and marriage educators to lead “Spiritual Partnership Support Groups” – an approach she advocates in [...]
Authors’ alert: Try your version of Seth Godin’s newest crowd attractor that rocketed his book to the top ten bestsellers at Amazon. And the book isn’t even out yet.
Here’s what happened. About two months ago, he offered his fans the chance to be on the cover of his next book, Tribes: We Need You to [...]
It took a much-discussed hit and continuing stock tumble for Starbucks to finally turn to “us” customers and staff for ideas on how to get back in their good graces. Sign up at my Starbucks Idea and offer your suggestion. It pops up on the site immediately. Then peruse others’ ideas to [...]
You don’t have to be a powerful politician to increase your influence by partnering. Emulate their tactics. Here’s how:
1. Are You Under Someone’s Thumb?
When your piece of the pie keeps getting smaller, don’t battle others for a bigger piece – making their share smaller. Instead join forces with them and fight [...]
What can we do better together? For greater accomplishment, adventure and friendship let's harness the power of us. Share ways to thrive in this next chapter of your life with others. (more...)
