Make More Money: Your Product as an Association’s Member Benefit

Wednesday, February 25th, 2009

Attract more sales by adapting this success story to your situation.  Image theft online is the hot button for photographers. It’s the main reason they are loath to post their images on the net.  Yet that’s the most efficient way to sell images.
As of this week, through their membership in the National Press Photographers Association, for a reduced fee they can track their images online [...]

Template Your Business to Increase Profits Via Others’ Success With It

Sunday, February 22nd, 2009

Ugandan women sell health, using the Avon ladies’ approach.  Yes, door-to-door outreach looks different in villages than in American suburbs. 
But a template leverages profits faster for them, and for you.  The same woman-to-woman franchise that sold creams and make-up in the U.S. is selling preventive know-how to stop malaria, diarrhea and TB. They have over 200 health promoters/agent and hope to double the [...]

Nike: Get More People to Get Out and Just Do It

Tuesday, September 2nd, 2008

Nike invites us to join a million runners around the world, “for a worldwide 10K like no other.”  And they invited celebrities to join them. There’s a small catch.  “You need a Nike+ SportBand or Nike+iPod and Sport Kit” to run with them. You can’t fault them.  They want you to buy their products of [...]

Sky High Branding for Your Town

Thursday, August 14th, 2008

With the advent of Google Earth and Google Maps here’s an inventive way to literally make your business – or town – more visible.   Target paints huge logos on the roofs of their stores. Customers have another way to locate the nearest one – and people like us comment on it.  Chad Upton blogged about [...]

Making Dinner Together Can Create Kindred Spirits

Monday, November 19th, 2007

After eating at some of the most elegant and far out restaurants in Las Vegas, Kaapstad, Dubai and San Francisco it must have been a startling change of pace to dine in my kitchen in Sausalito. But, it seems, neither time zones nor giggly culinary ineptitude (mine) fazed the unflappable Dutch TV chef, Rudolph [...]

with Kare Anderson

What can we do better together? For greater accomplishment, adventure and friendship let's harness the power of us. Share ways to thrive in this next chapter of your life with others. (more...)