How You Can Prompt Us to Feel or Do Something

Monday, March 24th, 2008

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This persusion technique probably won’t work on hormonally-hit teenagers (sorry weary parents) yet you could try it on spouses, co-workers or customers. Suppose, for example, you’re tired of the dirty cups in the office coffee nook. Try spraying […]

Get in Sync With Your Audience

Tuesday, January 22nd, 2008

Driving along the Marin Headlands today, I switched radio channels away from the unfolding news of the stock market “panic.” Within minutes I had to pull to the side of the road. Listening to a recording of Barack Obama’s sermon yesterday at Ebenezer Baptist Church, it was these lines that choked me up:

Sphere: Related […]

Evoke the Audience-Involving Power of Repetition

Saturday, January 12th, 2008

Don’t let this happen to you. Use a powerful audience involving technique. Make your presentation about “us” rather than you by evoking The Power of Three. Here’s how. Repeat your key “message” phrase three times in succession, then repeat it once, several more times throughout your talk. First time, […]

with Kare Anderson

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