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A huge protest on Monday gives you a blueprint on how to jumpstart your call to action. It happened quickly. If hundreds of thousands of Colombians can organize a protest on Facebook, to take to the […]

Tomorrow we are joining the growing number of online voices around the world by going blog silent. This is to press for the release of blogger and reform activist, Fouad, who has been “detained” in Saudi Arabia.

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I don’t know about you but sometimes I take too long to get to the point. Instead of listening, my captive audience goes on a mental vacation. They feel talked “at” rather than “with. “ Especially if something is really important to me or I know too much on the topic I fall […]

Literally see how two nerdy brothers, Hank and John Green, became closer by restricting their communication, helped causes – and are celebrating this holiday with the world. Their tightly orchestrated, viral “Me+Me(brothers)toWe” campaign method is one you could adapt for your own purpose. It launched the brothers and their allies to the top five […]

Like to repair a vandalized public garden in your neighborhood? Want to reduce trans fats from Doritos? Yes, you are a caring citizen, an ardent backer of certain causes. But you are tired of wasting your time and donations on campaigns that die for lack of sufficient backing. They don’t reach the tipping point […]