In our increasingly connected world, everyone must manage “the brand called you” announced Tom Peters years ago. Reluctant to see yourself this way? Your impetus can be to protect your reputation.
The upside motivation to think of self-branding, however, is to attract the people and opportunities that help make your life the kind of adventure story you want [...]
Wary of partnering? Collaborated with someone who didn’t do their part? Yet in a sinking economy more people are exploring ways to attract more customers without spending more. Partnering – with the right allies and methods – seems to be the most efficient way. Want to hear what’s worked and the pitfalls to avoid? Hear Anita Campbell’s bluntly [...]
For stay-at-home entrepreneurs, here’s a proven, three-step plan to make money, as Liz Ryan has proven. The key is sticking to the plan. Here it is:
Step One
Craft a niche expertise and a niche market. Choosing both, you get “Double Niche Leverage“:
1. Subject matter + 2. Kind of people you seek to serve.
Reward:
Sphere: [...]
When a Seattle couple, self-described indie professionals, couldn’t find the kind of low-key business get-togethers they enjoyed, they decided to host some. 50 events later they’d founded an online community. Members can volunteer to host the kind of comfy, relevant face-to-face gatherings and seminars in which they most wanted to participate.
It’s now called Biznik. [...]
Become a top-of-mind expert in your market by following small business trends guru, Anita Campbell’s successful formula for success. Yes, she’s worked hard to reach the place where others seek to emulate her. A key was her approach to getting “custom sponsorships. She also has a plan in mind that helped her set priorities, [...]
Owners of small businesses are usually time-starved. They crave practical methods that have proven success. They want to get news-you-can-use tips quickly, anytime they have a spare moment. That’s what small business expert, Anita Campbell has discovered.
To increase your profits, offer
1. to your chosen niche market
2. the most valuable mix of [...]
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