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Other than inadvertently becoming part of a scandal, crisis or other notably bad or good news, here’s the most likely method for becoming part of a media story – in a positive way. Get briefed on stories for which […]
For stay-at-home entrepreneurs, here’s a proven, three-step plan to make money, as Liz Ryan has proven. The key is sticking to the plan. Here it is:
Step One
Craft a niche expertise and a niche market. Choosing both, you get “Double Niche Leverage“:
1. Subject matter + 2. Kind of people you seek to serve.
Reward:
Sphere: Related […]
Want to become the unexpected top-of-mind choice? Take a page from how politics is played now. “If the typical Gore (presidential campaign fundraising) event was 20 people in a living room writing six-figure checks, and the Kerry event was 2,000 people in a hotel ballroom writing four-figure checks, this year for Obama we have rallies […]
When a Seattle couple, self-described indie professionals, couldn’t find the kind of low-key business get-togethers they enjoyed, they decided to host some. 50 events later they’d founded an online community. Members can volunteer to host the kind of comfy, relevant face-to-face gatherings and seminars in which they most wanted to participate.
It’s now called Biznik. […]
Become a top-of-mind expert in your market by following small business trends guru, Anita Campbell’s successful formula for success. Yes, she’s worked hard to reach the place where others seek to emulate her. A key was her approach to getting “custom sponsorships. She also has a plan in mind that helped her set priorities, […]
It took a much-discussed hit and continuing stock tumble for Starbucks to finally turn to “us” customers and staff for ideas on how to get back in their good graces. Sign up at my Starbucks Idea and offer your suggestion. It pops up on the site immediately. Then peruse others’ ideas to […]
Owners of small businesses are usually time-starved. They crave practical methods that have proven success. They want to get news-you-can-use tips quickly, anytime they have a spare moment. That’s what small business expert, Anita Campbell has discovered.
To increase your profits, offer
1. to your chosen niche market
2. the most valuable mix of […]
Work-at-home customer service reps who take calls for companies like Vermont Teddy Bear, 1-800-Flowers and Office Depot now have a fresh way to trade ideas and to socialize. The reps’ employer, Alpine Access made it happen. It is a start-up serving smallish businesses. Adapting the social networking phenomenon to their […]
A huge protest on Monday gives you a blueprint on how to jumpstart your call to action. It happened quickly. If hundreds of thousands of Colombians can organize a protest on Facebook, to take to the streets against the violence-prone Marxist rebel group, FARC then perhaps you and like-minded others can launch […]
We all love freebies – right? What if you could give away others’ products to the “market”of people you know best? Sweeter still, what if you gave them a greater voice in improving products they use? And here’s the profitable punch line. What if you could launch a business, backed, in part, by […]
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