The invisible gorilla, Get Satisfaction, wellness community, Bikewire, kiva and etsy are just some of the online places we’ve shared for fun, money-making, justice, special interests, tips or support. With more free time and the spread of “public media” ordinary citizens can “pool free time to pursue activities together” suggests Clay Shirky in Cognitive Surplus, [...]
Many social media businesses offer everything for free. Founders want a strong base of users before charging. Some start-ups might take a closer look at charging sooner, as the battle between Twitter and Yammer demonstrates.
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That question sparked the start of an image-based, international social network that millions use yet, unlike Facebook, few people know about. The peculiarly-named name PerfSpot started by co-hosting small events with photographers who took pictures of the partygoers. Attendees get cards at the gatherings, inviting them to
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… even when you have few resources. Or to make your small donation matter more.
Want to launch a campaign to spruce up your nearby park?
Like to share your expertise with others, for the greater good?
Like to track the success of a project you supported?
For your cause or club, like a user-friendly way find the best [...]
Authors’ alert: Try your version of Seth Godin’s newest crowd attractor that rocketed his book to the top ten bestsellers at Amazon. And the book isn’t even out yet.
Here’s what happened. About two months ago, he offered his fans the chance to be on the cover of his next book, Tribes: We Need You to [...]
Other than inadvertently becoming part of a scandal, crisis or other notably bad or good news, here’s the most likely method for becoming part of a media story – in a positive way. Get briefed on stories for which reporters, producers or bloggers are seeking input – right now.
For $99 a month, get PR Leads, a [...]
For stay-at-home entrepreneurs, here’s a proven, three-step plan to make money, as Liz Ryan has proven. The key is sticking to the plan. Here it is:
Step One
Craft a niche expertise and a niche market. Choosing both, you get “Double Niche Leverage“:
1. Subject matter + 2. Kind of people you seek to serve.
Reward:
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Want to become the unexpected top-of-mind choice? Take a page from how politics is played now. “If the typical Gore (presidential campaign fundraising) event was 20 people in a living room writing six-figure checks, and the Kerry event was 2,000 people in a hotel ballroom writing four-figure checks, this year for Obama we have rallies [...]
When a Seattle couple, self-described indie professionals, couldn’t find the kind of low-key business get-togethers they enjoyed, they decided to host some. 50 events later they’d founded an online community. Members can volunteer to host the kind of comfy, relevant face-to-face gatherings and seminars in which they most wanted to participate.
It’s now called Biznik. [...]
Become a top-of-mind expert in your market by following small business trends guru, Anita Campbell’s successful formula for success. Yes, she’s worked hard to reach the place where others seek to emulate her. A key was her approach to getting “custom sponsorships. She also has a plan in mind that helped her set priorities, [...]
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