“Buy Local” Isn’t Enough: How to Adapt Delish’s Customer-Attracting Method to Your Local Business
Monday, April 13th, 2009“Buy local and keep the money in our community” cry many local retailers and restaurateurs. Yet guilt is not the top motivator to inspire spending – unless you’re a nearby farmer.
Saving money is top-of-mind for us as consumers. Instead, offer greater value and convenience. Also generate more local visibility without spending more.
That’s what the online food site, Delish is doing, in [...]
