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If you are, google wants to place ads on your blog or the profile page on the social network(s) to which you belong.  Last month, google filed a patent that will help the company find key influencers in […]

In the study I dub “Are you powerful or not?” I’d be in a third category. Why? Because I felt insulted when instructed to do what researchers asked of students. At Northwestern and Stanford, no less. Here’s what happened. Two professors, Adam Galinsky and Joe Magee divided undergrads into two groups.
One group […]

When we first fall for someone, we become enamored with everything about that person. We gush. We create things to commemorate their specialness. We feel so connected, we fill in the blanks about what we don’t know. We assume we will like the rest of that person just as much. That’s just human.
If we then […]

… of their faces it seems. And that’s all. College students were shown head shots of CEOs at the bottom and top of the Fortune 1000 list. Even without knowing the CEOs’ names, companies or any other background they “naively” guessed which people led the most profitable companies. For example, Warren Buffett and […]

…looks like you, research shows. So if you are leaning toward one political (or marital?) candidate or have not yet decided, here’s how you might be influenced. “Morphing faces”- based research demonstrates your instinctive tendency to like the person who looks right – like you.
Smart Mobs author and Stanford professor, Howard Rheingold has […]

The porn industry is usually an early adopter of new media technologies. Not sticking with “just” tawdry sex shops in the tenderloin. Nope. Customers can download naked images in the privacy of their home or the semi-privacy of their hotel room. That means ever higher profits margins for purveyors of pornography, thus pulling […]