With the advent of Google Earth and Google Maps here’s an inventive way to literally make your business – or town – more visible. Target paints huge logos on the roofs of their stores. Customers have another way to locate the nearest one – and people like us comment on it. Chad Upton blogged about [...]
Yes, the economy is still worsening. People are spending less. Yet you can still attract more customers and, sometimes, even more per-customer spending. How? By offering them something more. You just need the right kind of partners and methods, as Jamie Herzlich points out in Newsday today.
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Do you exhibit at trade shows? Gain insights into how to generate more visibility and value – with the right partners – from someone who’s increased the event planning ROI for American Express. Meeting planners and attendees can also benefit from his ideas.
Our podcast guest, Harris Schanhaut, CME is a thought leader [...]
One morning over his breakfast cereal, life forever changed for a twelve-year old Canadian boy. He flipped through the pages of his morning newspaper to find his favorite cartoons. Instead he was stopped by a headline, “Battled
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You don’t have to be a powerful politician to increase your influence by partnering. Emulate their tactics. Here’s how:
1. Are You Under Someone’s Thumb?
When your piece of the pie keeps getting smaller, don’t battle others for a bigger piece – making their share smaller. Instead join forces with them and fight [...]
Edith Yeung landed in the U.S. from Hong Kong and has not stopped for breath since she arrived. She’s living her version of the Asian American dream, extremely inter-connected (Asian) and self-reliant (American). She’s crafted several ways to find mentors and colleagues and to encourage other young Asian immigrants to do the same. [...]
As a business owner, especially if your business is small, wouldn’t these words be sweet music to your ears? Along with submitting a bid for a large project, a respected vendor told Robert Middleton, “We are willing to do your project for free if you introduce our services to the people on [...]
When the most straight-arrow computer maker dares to pair up with a wild card actor who’s played music since he was nine, you’re bound to see a new scene. Billy Bob Thornton and Dell computer launched a yearlong project today. Expect to see mini-documentaries of jam sessions with Thornton and his roots-rock style musicians [...]
Paulette Ensign is a born organizer. In fact she was once the national president of the National Association of Professional Organizers.
Her life changed forever back in 1991.
She reviewed the tips she’d been giving others over the years and turned them into two little booklets. One’s called “110 Ideas For Organizing Your Business Life.” The [...]
Forty days after his fiancée disappears she is found, “badly injured on a mountain road near an abandoned amusement park where her younger brother died.” When she asks him to return a sealed envelope to someone at the park he enters a world where the rides “mystically comes to life.”
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