When one billionaire CEO lambasts another, labeling his technology the “roach motel of clouds” he is bound to make news. Few corporate CEOs would be that vividly denigrating except Oracle’s CEO Larry Ellison.
Fewer still would deliver a lightening-quick, equally negative label back, as Salesforce’s CEO Marc Benioff who compared Ellison to an “oppressive dictator” adding [...]
See Validation or The Chase and get inspired by the innovative ways talented “amateurs” get paid for their co-created video vignettes.
You, too, can gather the team for your video story. Media agencies can provide the sponsoring companies that want to be associated, by name, with a positively captivating vignette or story that can be seen, [...]
What if you could effortlessly launch a daily online news summary -based on your favorite interest or expertise – one that can be viewed as an elegant magazine?
You now can because of Twitter and a popular start-up paper.li. Your “daily” can cover the current tweets of all the people you follow or the stories you [...]
See him passionately reading the bible on the street corner, while being videoed? Don’t avert your gaze and quickly walk around him. Take a closer look.
You may be witnessing a clever method that you could adapt to drawing attention to your favorite cause, idea, product or organization both in-person and online.
Here’s how. While this [...]
At the Canne Film Festival Peter Broderick described new online opportunities for indy filmmakers to create, promote and distribute their work. He’s not alone. “Independents” of all kinds are making their own media, leaving how-to-templates in their wake for others to modify for their own use. Ever dream of hosting a community radio show, co-creating [...]
Share your own lyrics. Make them up right now at your computer. It’s simple. Honest.
Ask Humphrey or Gina to sing them for you. (They’re rather eccentric yet fun.) Then make your friends laugh, smile … (or cry?) when they receive your singing telegram. Go ahead. It’s free at kakomessenger.
Sitting all by yourself in front of your computer too long? Here’s another musical [...]
More importantly, what’s his secret to attracting exuberant crowds? Can we bottle it? Thanks Garr Reynolds for introducing us to Matthew Harding.
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Like to cover a concert, political campaign or a boycott as you see it, literally? Want to give your slant on your local back roads? How about recruiting some friends and creating a weekly show around your favorite hobby or other interest?
YouTube just made it easer to attract an audience to video programs you [...]
Other than inadvertently becoming part of a scandal, crisis or other notably bad or good news, here’s the most likely method for becoming part of a media story – in a positive way. Get briefed on stories for which reporters, producers or bloggers are seeking input – right now.
For $99 a month, get PR Leads, a [...]
For stay-at-home entrepreneurs, here’s a proven, three-step plan to make money, as Liz Ryan has proven. The key is sticking to the plan. Here it is:
Step One
Craft a niche expertise and a niche market. Choosing both, you get “Double Niche Leverage“:
1. Subject matter + 2. Kind of people you seek to serve.
Reward:
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