Archive for the 'influence' Category

One Way Speakers Get Return Engagements and More Fans

Friday, June 18th, 2010

What’s one of meeting planners’ biggest fears? A frowning audience – or worse. They need speakers who energize their audience.
They love speakers who motivate attendees to practice what they learn and eagerly share their successes with each other all year long – and at the next conference.
In this wobbly economy any organization needs their people [...]

Will We Tell Others About Your Contest?

Friday, April 2nd, 2010

Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views,  is “Piano Stairs.”
Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66% more.
My second favorite :  Does making a trash can sound [...]

Why Burnish Our Brands Together?

Wednesday, April 15th, 2009

In our increasingly connected world, everyone must manage “the brand called you” announced Tom Peters years ago. Reluctant to see yourself this way? Your impetus can be to protect your reputation. 

The upside motivation to think of self-branding, however, is to attract the people and opportunities that help make your life the kind of adventure story you want [...]

How We Can Argue Better

Friday, October 24th, 2008

“Presidential candidate George Bush will be active in making pronouncements in the coming weeks… He wants to define himself before his opponents do it for him,” intoned a radio commentator when the previous Bush became president. Yes, nicknames stick. “To name a thing is not the same as to know a thing,” Richard Feynman wrote, [...]

Who of Us is Powerful and How Can We Tell?

Wednesday, August 13th, 2008

In the study I dub “Are you powerful or not?” I’d be in a third category. Why? Because I felt insulted when instructed to do what researchers asked of students. At Northwestern and Stanford, no less. Here’s what happened. Two professors, Adam Galinsky and Joe Magee divided undergrads into two groups.
One group [...]

Be remembered. Be Brief.

Thursday, June 12th, 2008

• “Bank fees are like financial wedgies.”• “One of the founding fathers of rock and roll has left the building he helped construct.”• “Eat food, not too much, mostly vegetables.”Guess which of those colorful one-liners you’re most likely to remember – and repeat to others?

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What Most Worries Women? Getting Fat or…?

Monday, May 26th, 2008

This news is sad, yet not surprising. As women, we are more concerned about our weight (56%) and eating right (36%) than we are worried about getting

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How You Can Prompt Us to Feel or Do Something

Monday, March 24th, 2008

This persusion technique probably won’t work on hormonally-hit teenagers (sorry weary parents) yet you could try it on spouses, co-workers or customers. Suppose, for example, you’re tired of the dirty cups in the office coffee nook. Try spraying the air with a lemony scent reminiscent of a cleaning agent. When those sloppy colleagues smell it [...]

with Kare Anderson

What can we do better together? For greater accomplishment, adventure and friendship let's harness the power of us. Share ways to thrive in this next chapter of your life with others. (more...)