In our increasingly connected world, everyone must manage “the brand called you” announced Tom Peters years ago. Reluctant to see yourself this way? Your impetus can be to protect your reputation. 

The upside motivation to think of self-branding, however, is to attract the people and opportunities that help make your life the kind of adventure story you want [...]

“Presidential candidate George Bush will be active in making pronouncements in the coming weeks… He wants to define himself before his opponents do it for him,” intoned a radio commentator when the previous Bush became president. Yes, nicknames stick. “To name a thing is not the same as to know a thing,” Richard Feynman wrote, [...]

In the study I dub “Are you powerful or not?” I’d be in a third category. Why? Because I felt insulted when instructed to do what researchers asked of students. At Northwestern and Stanford, no less. Here’s what happened. Two professors, Adam Galinsky and Joe Magee divided undergrads into two groups.
One group [...]

• “Bank fees are like financial wedgies.”• “One of the founding fathers of rock and roll has left the building he helped construct.”• “Eat food, not too much, mostly vegetables.”Guess which of those colorful one-liners you’re most likely to remember – and repeat to others?

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This news is sad, yet not surprising. As women, we are more concerned about our weight (56%) and eating right (36%) than we are worried about getting

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This persusion technique probably won’t work on hormonally-hit teenagers (sorry weary parents) yet you could try it on spouses, co-workers or customers. Suppose, for example, you’re tired of the dirty cups in the office coffee nook. Try spraying the air with a lemony scent reminiscent of a cleaning agent. When those sloppy colleagues smell it [...]