Archive for the 'image' Category

Craft an Attention-Grabbing Message

Saturday, January 14th, 2012

I am gratified by the 249 comments to this post I wrote for Harvard Business Review and seek your specific tips on quotability, the first step to connecting in this increasingly complex, information-flooded, and connected world:
You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare [...]

Feel you flubbed that last speech? you gave?

Saturday, December 10th, 2011

You’ll feel much better after watching Phil Davison’s emotional appeal for support.
To put it dryly his talk amply demonstrates that being genuine and emotionally committed to one’s point of view does not necessarily mean you will connect with your audience.. Also, having apparently apt credentials like a Masters in Communication, does not necessarily mean one [...]

Will We Tell Others About Your Contest?

Friday, April 2nd, 2010

Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views,  is “Piano Stairs.”
Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66% more.
My second favorite :  Does making a trash can sound [...]

Make More Money: Your Product as an Association’s Member Benefit

Wednesday, February 25th, 2009

Attract more sales by adapting this success story to your situation.  Image theft online is the hot button for photographers. It’s the main reason they are loath to post their images on the net.  Yet that’s the most efficient way to sell images.
As of this week, through their membership in the National Press Photographers Association, for a reduced fee they can track their images online [...]

Can I See Who Was at That Party?

Thursday, September 4th, 2008

That question sparked the start of an image-based, international social network that millions use yet, unlike Facebook, few people know about.  The peculiarly-named name PerfSpot started by co-hosting small events with photographers who took pictures of the partygoers.  Attendees get cards at the gatherings, inviting them to

Sphere: Related Content

with Kare Anderson

What can we do better together? For greater accomplishment, adventure and friendship let's harness the power of us. Share ways to thrive in this next chapter of your life with others. (more...)