Archive for the 'contagion' Category

Label Your Idea, Your Business or Yourself Before Someone Else Does

Sunday, October 9th, 2011

When one billionaire CEO lambasts another, labeling his technology the “roach motel of clouds” he is bound to make news. Few corporate CEOs would be that vividly denigrating except Oracle’s CEO Larry Ellison.
Fewer still would deliver a lightening-quick, equally negative label back, as Salesforce’s CEO Marc Benioff who compared Ellison to an “oppressive dictator” adding [...]

I Was Completely Surprised by His Behavior

Sunday, April 10th, 2011

Reinventing himself when he arrived at college Sam, “who had never had much luck with women” successfully beguiled a string of women into one-night stands, leaving his male friends shaking their heads in wonder because the women, though dumped, saw him as “sensitive, caring and sweet.” Also odd, Sam took up the habit of frequently [...]

Will We Tell Others About Your Contest?

Friday, April 2nd, 2010

Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views,  is “Piano Stairs.”
Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66% more.
My second favorite :  Does making a trash can sound [...]

Why it Helps Us to Cheer Up Sooner Rather Than Later

Tuesday, March 3rd, 2009

Almost two-thirds of Americans are suffering from the economic recession, according to a recent Gallup poll. Well, yes.  Worse yet is the mood contagion effect. We instinctively spread and reinforce the fear we feel. It’s our pack mentality. We quickly check the situation for danger. We don’t listen to words.  We don’t believe “controlled” facial expressions.
Our primal knowing cuts through [...]

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