Does most advertising irritate you? Do you sometimes find that companies aren’t creating products for people like you? David Wolf thinks he knows why. For most of us, many (but not all) companies are out of sync with our worldview and self-image. At least for the majority of Americans, those who are 40 or older.

Wolf’s insights may interest you as the gap between [...]

Job hunting is dispiriting – often lonely and isolating. 

That’s why it was so comforting for job seekers to be in a room full of knowledgeable people who were ready to meet with them, one-on-one, to answer their specific questions. 
From job hunt web sites to career counseling coaches could personalize their advice to each [...]

Out driving you spot a pothole or tree branch in the road. What if you could use your phone to photograph it, with the location noted via GPS, then type a quick note re the problem and forward both via an application on your phone that enables your Twitter account to route it to the right agency? That [...]

When we belong to a group we gradually take stands on the extreme edge of that group’s opinions, counter-intuitively to fit in.  In so doing that group becomes more extreme in its views over time. That, in a nutshell is what Cass Sunstein describes in Going to Extremes. This behavior affects diverse groups’ choices including in churches, juries, elections [...]

Want to make a living by hosting an online community? See this thorough post on exactly how Motley Fool creates multiple ways for amateur investors to help each other make smarter choices. 
Because the process and results are transparent you can see credible comparisons. That’s a trust-building feature for attracting members to any community. 

Denis Hancock describes how they evoked this Wisdom of Crowds effect to grow a profitable [...]

The shocking moment for rising stars is when they meet someone who’s rising faster. For some of us this happens in fourth grade, for others it’s in college or on a job. The good news is that you’ve still got a way to get ahead. Even now. And it’s more fun. Hear how in my [...]

Other than your best talent your most vital trait is the capacity to collaborate – especially with people extremely unlike you. That’s the great leverager of value. Many people – even some social media advocates  – still hew to the Leaders/Followers model for work and social life.
Yet those most likely to succeed and savor their lives in this flattening world [...]

Ugandan women sell health, using the Avon ladies’ approach.  Yes, door-to-door outreach looks different in villages than in American suburbs. 
But a template leverages profits faster for them, and for you.  The same woman-to-woman franchise that sold creams and make-up in the U.S. is selling preventive know-how to stop malaria, diarrhea and TB. They have over 200 health promoters/agent and hope to double the [...]

Most of us will spend less in 2009.  Much less. And use coupons. Many will seek reliable 

recommendations when we do. If that’s true for you, check out this service. Ever see something a friend bought and want to get it too? Before you buy something online, see reviews from others in a trusted online community. If you are proud of what you [...]

Get unstuck. Hear how others have done something remarkable together - something they could not have accomplished on their own. Who knows? Maybe you’ll find a method you can adapt to your situation.

Make Your Next Conference More Participatory
How to Give Away Others’ Products to Make Money

Nine Ways to Create More Success Via Partnering
Enlarge Your World. Lead a Mutual Support Group

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