Give customers the bragging rights that spur them to tell others about their experience at your place or event.  I wondered. Was it the butterscotch-colored walls, light coconut scent wafting through the door as I opened it or the cushy island of deep blue carpet under my feet as I stepped into the boutique hotel?
I [...]

Dog lovers, civic-minded coders, Civil War buffs and cyclists have two things in common.
They are ardent about their special interest and thus they are more likely to be active in an online community.
They want to share their experiences and know-how with others who feel as passionate as they do about their special interest.
Some want more. [...]

See Validation or The Chase and get inspired by the innovative ways talented “amateurs” get paid for their co-created video vignettes.
You, too, can gather the team for your video story. Media agencies can provide the sponsoring companies that want to be associated, by name, with a positively captivating vignette or story that can be seen, [...]

Whether you’re on a project team, party-planning or seeking customers’ input to improve your product you have more chance of success with the right collaborative tools.
Often, the trouble is finding the best methods or tools when you need them. Here’s a shareable list to which you can add your favorites. It’s exciting and overwhelming to [...]

“The bottom-up world is to be the great theme of this century.” ~ Matt Ridley
Nobody can know everything, nor do everything well.
Yet you can know someone who does – or know somebody who knows somebody who does.
And that may be the secret to staying sought-after in this increasingly complex and connected world.
In fact, next to [...]

There’s a simple, satisfying way to attract those who share your interests or seek your kind of product.  It enables you to demonstrate your expertise and it doesn’t take much time nor cost anything.
Sharing helpful tips with those who want them is more appreciated – and credibility-building – than self-promotion. In a time-starved world, the [...]

Q. Want to live faster or slower?  A: Yes.
Want to savor food (or fashion) slowly  but grow your career or business faster? Try a Speed Coaching event. From Hong Kong to Anaheim, this wildly popular format is being adopted to serve diverse crowds quickly.  They range from those who got pink slips to food and beverage folks,  non-profit staffers, journalists, executives, students, government staffers, indie business owners and, [...]

If a hotel can become famous for leading ducks across their lobby at 11:00 then certainly your business can become more well-known for some simple ritual that customers like to photograph and tell others about and reporters love to cover.
In fact it’s surprising that so few businesses and other organizations see the power of memory-making [...]

Want to be in the book, The Obama Time Capsule: World History in the Making?
Any of us could be a co-author, thanks to a partnership between fellow Sausalitan, photographer and editor of “Day in the Life of…” big theme books Rick Smolan and Hewlett-Packard and Amazon.
Together they enable you to place yourself (your photo, writing, video) in a point in history.  More plainly in a [...]

“We live in the age of interdependence. Borders don’t count for much or stop much, good or bad, anymore ~ Bill Clinton
One person didn’t cause it. Like most great events Independence Day happened because people came together around an idea greater than any single individual. Within that revolutionary declaration of how these united states should be [...]