If a hotel can become famous for leading ducks across their lobby at 11:00 then certainly your business can become more well-known for some simple ritual that customers like to photograph and tell others about and reporters love to cover.
In fact it’s surprising that so few businesses and other organizations see the power of memory-making [...]
Become an opportunity-maker for the member organization that most matters to you. Imagine that your association or special interest group kept innovating to create more value and meaning for members.
That’s what TED has done and we can too by taking three collaborative steps over time:
1. Offer a single major conference – as most associations already [...]
Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views, is “Piano Stairs.”
Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66% more.
My second favorite : Does making a trash can sound [...]
Renew America, the new Obama-backed campaign asks us to step up and volunteer at a time when many are stepping down into living on less. For many, that’s much less. As a former Obama campaign staffer I suggest starting small and sticking to it – but tackling something
more than buying a T-shirt.
The manager of our local food bank took the time to understand
Sphere: [...]
Eighth grader, Talia Leman recruited other kids to trick-or-treat for coins for Katrina victims. After appearing on The Today Show she raised $10 million. Next step? Make it scalable. Like any social entrepreneur, she found a complementary partner to help other students replicate her success. At her site Random Kid young people can organize their own campaigns for a favorite cause.
Enabling others to evoke [...]
Encourage your neighbors to vote. Download an unusual yard sign. Over 24,000 people voted for 50 artist-designed signs at My Yard. Our Message. Thank you Bri Bigaouette for my favorite, and Dave Brynestad and DK Lockhart for my follow-up choices. As Chip and Dan Heath suggest in Made to Stick, the unexpected
Sphere: Related Content
Like to bring more joy to your marriage? Want to increase your income by training others to lead groups, based on your expertise? Learn how from someone who’s successful at both.
In this interview hear how Susan Page is training therapists and marriage educators to lead “Spiritual Partnership Support Groups” – an approach she advocates in [...]
… even when you have few resources. Or to make your small donation matter more.
Want to launch a campaign to spruce up your nearby park?
Like to share your expertise with others, for the greater good?
Like to track the success of a project you supported?
For your cause or club, like a user-friendly way find the best [...]
Usually companies start supporting causes after being in business awhile. Now some are starting a business for a cause. Like Ethos, Newman’s Own and Can Do Kids. The “do good” message is central to the business model. The cause is as important as the profits. Coaching three start-ups was a joy. [...]
The time has come. The Jeff Skolls, Larry Brilliants and Melinda and Bill Gates of the social entrepreneur movement feel they’ve reached the tipping point. Sidestepping traditional charity, business or government “models” they’ve crafted systems for doing good that are data-driven and replicable – so they can scale, to use the geek term for [...]
What can we do better together? For greater accomplishment, adventure and friendship let's harness the power of us. Share ways to thrive in this next chapter of your life with others. (more...)
