Despite the millions already spent on one of the highest stakes campaigns now under way, what has either presidential candidate said that you remember? That’s what I thought. Darn little, if anything.
How about you? Do people stop listening before you stop talking?
Being quotable is essential to attracting more options into your life. Without it you may be rich, smart, hardworking, and even attractive and good hearted yet you are likely to lose to the person who paints a more compelling picture or story.
To become the top-of-mind choice in your profession or market, make your message almost as vital as oxygen. It is deceptively simple. To be remembered and repeated, include at least one of the three elements of A.I.R. in your message.
I explain how in my column at Harvard Business Review where your related methods, book recommendations and other ideas are most welcome as comments.