“Let’s say you’re handed $10 and told you can split it any way you like between you and another person…” starts the Ultimatum Game. (Warning: high testosterone men are most likely to act irrationally.)  Since we consumers don’t always choose rationally, such “real life” tests are useful indicators of what we’ll actually do. They’re used by HP experiential economist Kay-Yut Chen, for [...]

Attract more sales by adapting this success story to your situation.  Image theft online is the hot button for photographers. It’s the main reason they are loath to post their images on the net.  Yet that’s the most efficient way to sell images.
As of this week, through their membership in the National Press Photographers Association, for a reduced fee they can track their images online [...]

Avoid the Confirming-Evidence Trap
We tend to see what we want to see, and are blind to the rest of the picture.  This trap leads us to seek out information to support our existing point of view while avoiding information that contradicts it.
This bias not only affects where we go to collect evidence to reinforce [...]

Only the loony disregard this crashing economy. Yet the prudent recognize it’s vital now to practice resilience, even virtue. It helps to be near friends who feel the same. (Who lifts your spirits?) So it also helps to know that we’re born with a set point for happiness.

The good news is that set point “determines just 50% of happiness. [...]

Ugandan women sell health, using the Avon ladies’ approach.  Yes, door-to-door outreach looks different in villages than in American suburbs. 
But a template leverages profits faster for them, and for you.  The same woman-to-woman franchise that sold creams and make-up in the U.S. is selling preventive know-how to stop malaria, diarrhea and TB. They have over 200 health promoters/agent and hope to double the [...]

Wary of partnering? Collaborated with someone who didn’t do their part? Yet in a sinking economy more people are exploring ways to attract more customers without spending more. Partnering – with the right allies and methods – seems to be the most efficient way. Want to hear what’s worked and the pitfalls to avoid? Hear Anita Campbell’s bluntly [...]

The brain has limited bandwidth for making decisions, found On Amir.  Spend too much time making one decision, however mundane, and you’re worse at making the next decisions.  Further we often feel overwhelmed by too many options and are not satisfied when we finally choose, Barry Schwartz discovered. (Hint: to get more customers to buy, offer three 

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That’s what Loopt founder, Sam Ashton did at the huge Consumer Electronics Show.  How?  Like his contacts he used Loopt to make his whereabouts known. Find friends out shopping on a nearby street or out dining at a restaurant in the same neighborhood. 

Willing to lose locational privacy to find selected friends or colleagues? Increasingly people are –and this may be somewhat age-related.  Brave ones like Ben Hoffman, are using it to find [...]

When women and men were beat up in a Mangalore pub for “violating traditional Indian values” some decried it as “Talibanisation of India.”  Thousands have seen the video.  Yet even the National Commission for Women there, also condemned “the loosening of moral standards amongst young women.”
To galvanize action against the right wing Hindu group that backs such incidents, journalist Nisha Susan involved bloggers to ask [...]

“People we see as happy usually have a way to measure failure.” Failure was the topic at Ben Casnocha and Chris Yeh’s  junto I was unable to attend.  Another observation from that junto: “Introspection produces wisdom. Success doesn’t

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