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A big stumbling block in hiring the graphic designer who most “gets” your business is this. You won’t know if you’ll like the design until after you put your money down. The smaller your business and budget the […]
He was in Bangalore and his co-presenters were in San Jose, yet Cisco’s CEO appeared live - on the same stage. How? By using a breathtaking 3D holographic-like technology. They tout it as, “the world’s first real time virtual presentation. Aptly, it’s called TelePresence.
See Sir Richard Branson – live at a London press conference, […]
Usually companies start supporting causes after being in business awhile. Now some are starting a business for a cause. Like Ethos, Newman’s Own and Can Do Kids. The “do good” message is central to the business model. The cause is as important as the profits. Coaching three start-ups was a joy. […]
Give away downloadable, eco-friendly house plans – and make money? Others could adapt this startup’s healthy Me2We path to profitability, using their kind of expertise. Plus you could enjoy the camaraderie that comes from collaborating on projects that benefit people around the world.
Here’s the story. Working with the highest-rated makers of home […]
Seth Godin’s promise to put 1,000 faces on the cover of his next book, Tribe, reminded me of two other crowd pleasers:• the top-of-heads photo on
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This news is sad, yet not surprising. As women, we are more concerned about our weight (56%) and eating right (36%) than we are worried about getting
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More than your solitary smarts, your capacity to do something extraordinary depends on something else. It is your ability to build on the work of others from the past or with others at the same time. So said Malcolm Gladwell at last year’s New Yorker conference. This may be a key theme in […]
For stay-at-home entrepreneurs, here’s a proven, three-step plan to make money, as Liz Ryan has proven. The key is sticking to the plan. Here it is:
Step One
Craft a niche expertise and a niche market. Choosing both, you get “Double Niche Leverage“:
1. Subject matter + 2. Kind of people you seek to serve.
Reward:
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“If we are all in agreement on the decision–then I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what the decision is all about.”
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Want to become the unexpected top-of-mind choice? Take a page from how politics is played now. “If the typical Gore (presidential campaign fundraising) event was 20 people in a living room writing six-figure checks, and the Kerry event was 2,000 people in a hotel ballroom writing four-figure checks, this year for Obama we have rallies […]
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