I don’t know about you but sometimes I take too long to get to the point. Instead of listening, my captive audience goes on a mental vacation. They feel talked “at” rather than “with. “ Especially if something is really important to me or I know too much on the topic I fall victim to what the Heaths dub the semantic stretch). I confuse or bore them with the “underbrush” of wordy qualifiers and background details. Once they tune me out it is very hard to get them back.
Harness the Power of Us in This Flattening World
Do people stop listening before you stop talking? Want to attract support or other involvement? Then first take a deep breath and ask yourself this powerful Four-Part Question. As you get clear and specific about all four parts you and your message will be credible and compelling for the people you want to reach:
Why are 1. You telling 2. Me 2. This Message 3. Now?
4. Now? (the timeliness of this message for these listeners)
This is a rare bone cancer with low survival rates so more research needs to be done … soon.
Build into your message Credibility Reinforcers.
For example, what are you already doing in support of your message? Per Ben Casnocha, “Instead of waiting around for scientists to make progress on a potential cure, Josh has jumped into the fray to try to save his own life.
• He works 30 hours a week in Duke labs with professors who have agreed to study the problem.
• In the meantime, he lobbies congress to implement legislation that would better prevent the accumulation of toxic mold in buildings as toxic mold in his house partly caused his disease.”
If you are going to ask a question or ask for something else, prepare first by using this version of the Four-Part Question:
Why are You Asking Me This Question Now?
3. As you build momentum for your message, praise others for their support when the media comes to interview you. Then more varied media will pick up the story and spread it for you – whatever your cause.